Bharti Rai
Chapter
New York
Industry Focus
Biotech Research
Technology Lens
Data-driven digital transformation and commercial excellence in healthcare, life sciences,
SVP over Insights, Analytics, Comm Ops, Omni Customer Engagement and Patient Experience Services at Biogen
An exceptional, results-driven career of 25 years in Healthcare, Life Sciences, Public Sector Big 4 Management Consulting marked by a rapid rise to the Executive and C-Level. Proven ability to create new organizations from the ground up or scale business operations, spearhead change, and conceptualize and execute innovative large-scale business transformations towards data-driven decision making, commercial excellence and customer-centricity. As GM and BU Leader, straddle at the intersection of Commercial Operations & Process Excellence (COO) + Omnichannel Marketing & Digital Customer Experience (CMO, SVP/EVP Customer Experience) + Digital, Data & Analytics (CDAO) Reputation for combining strategic big-picture thinking with an ability to pivot large cross-functional teams to be forward thinking, cutting-edge execution and an inspirational and empathetic leadership style. Recognized as an industry thought leader and sought after speaker; recipient of multiple industry awards including LifeSci Top Voice, #8 Most Influential Person in Data, Top 100 Data & Analytics innovators and Change Champion of the Year. Areas of Executive Leadership and Expertise: * Omnichannel Customer Engagement, Digital Mktg Operations * Data-Driven Digital Strategy & Transformation * Business Insights, Data & Analytics * Strategy and Process Consulting * General Management (GM, Business Unit Head), Sales and Marketing Operations & Effectiveness/Execution Career Achievements: * Novartis Pharmaceutical Corporation - Scouted by one of the largest pharmaceutical corporations to set up an organization from the ground up and drive the “go big on data and digital” ambition in the US Business. Serve as US Executive Committee Member leading enterprise Insights, analytics, data, field and commercial operations, with a department of 200 employees (plus 150 offshore) and a $250M budget. Resulted in direct value (top line opportunities, internal projects worth, cost avoidance, cost savings) while hiring 65% new employees in 2 years. Enabled Mktg, Sales, Finance, Market Access, Patient Engagement, BD&L. Early Assets. * Bayer Healthcare - Tapped for multiple transformations throughout the organization over 10 years from strategy to business process improvement to commercial operations effectiveness to brand planning to digital innovation to launching a Commercial Data Office. * Deloitte Consulting - Orchestrated projects with budgets of up to $100M and teams of up to 80 professionals. Outperformed goals by leading a team that sold a $60M business and digital transformation project